Conversion Rate Optimisation (CRO) Services

Embrace the power of conversion with our Shopify Conversion Rate Optimisation (CRO) Services
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Conversion Rate Optimisation (CRO)

In the dynamic landscape of eCommerce, optimising your conversion rate is key to driving growth and profitability. At Uncover, we specialise in Conversion Rate Optimisation (CRO) services, with a mission to turn your online store into a high-performing sales powerhouse.

Building and Enhancing Your Online Store with Expert Shopify Developers

In today's digital landscape, having a strong online presence is crucial for businesses of all sizes. As experienced Shopify developers, we understand the importance of a well-designed, feature-rich, and responsive e-commerce website. Our team is dedicated to providing you with the best Shopify development services to ensure your store is not only visually appealing but also has a fine-tuned focus on conversion rate optimisation.

Comprehensive CRO Audits

Our dedicated team dives deep into a thorough CRO audit of your eCommerce website, meticulously examining all aspects from design and content to user experience and website load times. We identify and rectify any hindrances that might be preventing potential customers from completing their purchases. Our audits aren't just about finding issues; they're about providing strategic, actionable solutions that directly impact your conversion rates.

Data-Driven Insights

We strongly believe in the power of data and its ability to reveal profound insights about your customers' behaviours. We leverage advanced analytics tools to monitor key performance indicators such as bounce rate, exit rate, user journey maps, and more. This data-driven approach allows us to craft optimisation strategies that directly address your users' needs, leading to improved user experience and higher conversions.

User Experience (UX) Optimisation

User experience plays a pivotal role in driving conversions. Our UX specialists will streamline and enhance your website's user interface, ensuring easy navigation, clear messaging, and a frictionless shopping journey. By focusing on your users' needs and preferences, we can create an intuitive, enjoyable experience that encourages customers to complete their transactions.

A/B Testing and Analysis

Using the principle of A/B testing, we create and compare different versions of your web pages to understand which elements resonate best with your audience. This rigorous testing and analysis process removes guesswork from decision-making, allowing us to make strategic changes that are validated by real user data and ultimately, increase your website's conversion rate.

Personalization Strategies

In the era of personalised marketing, delivering customised content is a powerful way to drive conversions. We'll help you implement intelligent personalization strategies that offer tailored product recommendations, content, and promotions based on your customers' behaviour and preferences. This level of personalisation not only improves user engagement but also fosters customer loyalty.

Cart Abandonment Solutions

Shopping cart abandonment is a significant issue in eCommerce. Our team will devise effective strategies to combat this, such as retargeting campaigns, streamlining the checkout process, and sending timely reminders to customers about their abandoned carts. By addressing this issue, we can help recover lost sales and boost your overall conversion rate.

Continuous Monitoring and Optimisation

CRO isn't a one-off project; it's an ongoing commitment. We continuously monitor your website's performance, user behaviour, and market trends, making necessary tweaks and adjustments to keep improving your conversion rates. This iterative approach ensures your eCommerce store remains optimised and competitive.

Ongoing Reporting and Transparency

Transparency is a cornerstone of our services. We provide regular, detailed reports that break down your website's performance and our ongoing CRO efforts. You'll be fully informed about the changes we're implementing, the results we're seeing, and the next steps in our strategy.

At Uncover, our aim is not just to drive more traffic to your eCommerce store, but to ensure that traffic converts. Our comprehensive CRO services are designed to deliver tangible, measurable improvements in your conversion rate.

Here’s why we can make a difference


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Our team is based in the UK so we will always find time to speak to you.


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We work towards an open and accessible web so all of our stores are designed with an aim to meet AA web accessibility standards.


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The web, like everything, has an effect on our environment. We optimise our sites to be as energy efficient as possible to reduce their carbon footprint. We also work exclusively with carbon neutral hosting providers for our apps and integrations.


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The web is mobile and that isn’t changing. We design everything from the smallest device first to make sure that the shopping experience translates across all devices seamlessly. Wherever and however your customers want to shop, your store will be ready to sell.


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Site speed is at the core of everything we do. We want customers zooming around your site, finding what they are looking for and being able to convert without loading speed interruption.

Optimised for success

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We want search engines to find and display your products from its inception by creating sites that put their best foot forward in rankings.
Our Reviews

I'm impressed with the attitude and ability to listen to what we were trying to achieve

Scott Flanagan /
Director, V-Raptor
They took the time to study our current setup and put forward a suitable solution
Peter Kenny /
Managing Director, Ideal Textiles
Project management style has been professional, transparent and collaborative
Emma McConalogue /
Founder, Kesero

You are in good company

Speak to our Director, Matthew Collins
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