Improve the overall usability and satisfaction of the online store by implementing intuitive navigation, clear information architecture, and engaging design elements.
Optimise the design to drive more conversions, focusing on key pages such as the product page and checkout process.
In a notable evolution, Glen Lyon Coffee Roasters now features collection pages equipped with innovative product filters. A stark departure from the previous absence of filtration, this strategic addition empowers users to tailor their coffee exploration based on roast levels, flavour profiles, and more. The newfound functionality marks a significant enhancement, elevating the shopping experience and providing users with a refined and personalised journey through Glen Lyon's diverse coffee selections.
The transformation of Glen Lyon Coffee Roasters' product pages marks a shift from a less engaging presentation, where creativity was understated, and information tended to be overly detailed. Departing from excessive detail, the content is now concise yet impactful, effectively selling the unique qualities of each coffee blend. With strategically placed visuals, detailed flavour profiles, and customer testimonials, the redesigned product pages offer a dynamic and persuasive user experience, ensuring that each coffee is not just showcased but compellingly presented to every discerning coffee enthusiast.
The redesigned subscriptions experience at Glen Lyon Coffee Roasters is highlighted by the innovative addition of the Subscriptions Quiz. In contrast to the previous state, where the subscriptions page lacked interactivity, this new feature adds a personalised touch. The Subscriptions Quiz engages users in a dynamic exploration of their coffee preferences, intelligently guiding them to customised subscription options. Seamlessly integrated with the subscriptions page, this enhancement ensures that every user embarks on a uniquely tailored and enjoyable journey in managing their coffee subscriptions with Glen Lyon.
