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Project Details
Areas of work
Enhancing Online Presence and Sales for a top online Children's Store
A*Dee approached us with the goal of enhancing their online presence and increasing sales through strategic content optimization and marketing initiatives. They sought to improve the visibility of their website, particularly for key product categories such as girls' clothing, boys' clothing, and accessories.
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A*Dee is an established online retailer offering a wide range of trendy and comfortable clothing for children. Despite offering high-quality products, they face challenges in maximising its online visibility and driving sales effectively. The website lacks optimised content and strategic marketing initiatives, resulting in underperformance compared to competitors in the children's clothing market.
Our Solution
The primary objective of this project is to enhance A*Dee's online visibility and drive sales by implementing strategic content optimisation and marketing initiatives. By optimising product descriptions, enhancing CTAs, and leveraging SEO best practices, the aim is to improve organic search rankings, increase website traffic, and boost conversion rates, ultimately positioning A*Dee as a leading player in the children's clothing market.

Content Optimisation:

We began by conducting thorough keyword research to identify relevant search terms and trends in the children's clothing industry. Utilizing SEO best practices, we optimized product descriptions, category pages, and meta tags across the website to improve organic search visibility and drive targeted traffic.

Creation of Compelling Descriptions:

We crafted engaging and SEO-optimised descriptions for each product category, including girls' clothing, boys' clothing, and accessories. These descriptions highlighted the unique features, quality, and style of the products while incorporating relevant keywords to improve search engine rankings.

Our Results

Increased Traffic

Improved Search Visibility:

By implementing SEO best practices and optimising content, A*Dee experienced a significant increase in organic search visibility. Key product categories, such as girls' clothing and boys' clothing, saw higher rankings on search engine results pages (SERPs), leading to increased website traffic.


Enhanced User Engagement:

The strategic placement of CTAs and compelling descriptions resulted in improved user engagement across the website. Visitors were more likely to explore different product categories and make purchases, leading to higher conversion rates and increased sales.

Customer Experience

Positive Customer Feedback:

Customers responded positively to the revamped website, praising the user-friendly interface, informative product descriptions, and diverse range of clothing options. This positive feedback not only contributed to increased sales but also strengthened A*Dee's  brand reputation in the market.

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Through a comprehensive approach focused on content optimisation, strategic CTAs, and effective marketing initiatives, we successfully enhanced A*Dee's online presence and drove significant improvements in sales and customer engagement

Our Reviews
"They provided us with excellent service and were very responsive."
Eve MacFarlane
Founder, Argyll Coffee Roasters
Our Reviews
They took the time to study our current setup and put forward a suitable solution
Peter Kenny /
Managing Director,
Ideal Textiles
Our Reviews
Project management style has been professional, transparent and collaborative
Emma McConalogue /
Founder, Kesero
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