Uncover Commerce

LINIAN

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E-Commerce

Services

Platform

Industry

Design | Development | Strategy

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Services

Design | Development | Strategy

Platform

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Industry

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Tech

Apps

Integrations

Design

Development

Shopify

Strategy

Background

Enhancing Safety and Efficiency with LINIAN FireClip

LINIAN is an innovative UK-based company that manufactures electrical fire-rated cable clips under the LINIAN FireClip brand. The company offers over 135 products to make your job faster, safer and simpler.

Challenge

Linians mission is to create innovative, UK-manufactured, easy-to-install products that can save time, money and lives. Linian needed a website to allow their customers to quickly discover and buy their products online. This was their first step into the world of eCommerce and they needed a partner to help them achieve their targets and deliver a quality shopping experience, much like their products do.

Our Solution

This was Linians first step into selling their products directly to customers. We worked closely with them to understand their customers’ journey and their business needs to choose the right eCommerce platform. We laid out the customer experience that was in line with the expectation already set by their stellar product range. We also worked with them to understand and integrate existing business processes and systems.

First D2C website

Design and develop a website that works efficiently as a sales tool for their product range for potential customers and distributors. We need to provide the correct custom filtering and navigation layout to present each product variant so it can be easily found based on specific industry needs

Information and education

Find the balance between a sales tool and an information source to educate customers about the products before purchasing. Design hero banners and custom category cards that provide a concise description of each item.

Our Results

The store launched to great success. Our team and the Linian team could not have been more proud of the store we released. The response from customers has been stellar and sales have been extremely encouraging.

Increased Traffic

By maintaining a cohesive brand image and following a consistent messaging strategy, Linian has managed to create strong brand recognition in the minds of their target audience resulting 138% increase in traffic since launch.

Features

Consistency has also translated into measurable business success, as evidenced by Linian's impressive 166% increase in conversion rate since the website launch.