Background

A magical experience: Delivering the sparkle to Alakazam's Shopify store

Do you ever wonder where magicians learn magic? Where do they get their magic supplies and share their knowledge? This was a question we all had before working with Alakazam Magic. This is a one stop shop for everything magical. From training to tricks, Alakazam has budding magicians and expects lining up for their latest products.

Challenge

Alakazam were looking to take their store and create a truly magical experience for their customers to buy their vast array of wizarding products. Alakazam has a fantastic social media presence, entertaining thousands of people online with tips and tricks. Their store, however, left a lot to be desired, being outdated in many ways and failing to deliver any sparkle to their customers’ shopping experience.

Our Solution

Alakazam started working with us to really escalate their design and customer experience while also significantly improving their store management. They also wanted to make sure that their online training platform was the best in the business and to make it easy for customers to buy and view training materials through the site. The new website was launched in tandem with a new brand logo. We wanted to create new brand assets to help bring that special touch to the new eCommerce website. We developed a custom icon pack for Alakazam to help the customer have a better shopping experience by creating unique visual cues

Exciting New Design

The new website was launched in tandem with a new brand logo. We wanted to create new brand assets to help bring that special touch to the new eCommerce website. We developed a custom icon pack for Alakazam to help the customer have a better shopping experience by creating unique visual cues.

Customisation

We designed and delivered a custom API integration between their new store and suppliers. Together with a custom Shopify app that allowed for custom product filtration.

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Our Results

Alakazam launched their new eCommerce website with roaring success. The store was designed and developed from the ground up using Shopify as the eCommerce platform of choice. There were several integrations required to make this store run smoothly for customers and the Alakazam team. We designed and delivered a custom API integration between their new store and their suppliers.

Increased Traffic

‍Traffic

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Alakazam Magic online store has established its monthly direct traffic source to be around 77% of all traffic.

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Features

Features
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We delivered a custom ‘academies’ area for customers to view and download training material or video-based instructions for various magical products.

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Customer Experience

Customer Experience
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The store was set up with a new loyalty system that brought over all existing customers' loyalty points seamlessly.

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Alakazam Magic have been an amazing client to work with as we love their products and the value they provide their customers through their online academies. We continue to work closely with their team to improve their online offering and enhance their store through better customer experience.

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Our Reviews

"They provided us with excellent service and were very responsive."

Eve MacFarlane

Founder, Argyll Coffee Roasters

Our Reviews

‍They took the time to study our current setup and put forward a suitable solution

Peter Kenny /

Managing Director,
Ideal Textiles

Our Reviews

‍Project management style has been professional, transparent and collaborative

Emma McConalogue /

Founder, Kesero