We designed and developed a Shopify store that showcased the club's merchandise in an organised and visually appealing manner. The intuitive navigation and user-friendly interface ensured a smooth shopping experience for the club's diverse fan base.
To fulfil the club's requirement for a unique shopping feature, we created a custom football shirt customiser. This interactive tool allowed fans to select a shirt and then add personalised touches, such as their name, favourite number, or even a short message. The feature provided real-time visualisation and price updates, giving customers a preview of their customised shirt and the final cost before making a purchase.
The site saw a 70% increase in visitor engagement, attributed to the intuitive design and the unique football shirt customiser feature.
There was a 50% increase in average order value, with many fans opting to purchase customised football shirts.
The overall conversion rate improved by 30%, indicating the success of the custom Shopify store in engaging customers and driving sales.
