Uncover Commerce

Background

Made to Measure solution: Leading the way in eCommerce textiles

Ideal Textiles is a well-established online store, specialising in classic and modern designs of cushion covers, bedding and more. They are a leading force in the textiles eCommerce space. From their customer service to their supply chain, every element of their process is well considered.

Challenge

Ideal Textiles approached Spectre’s eCommerce development services to plan and launch a new product – ‘Made To Measure’ curtains and blinds. To improve the design and customer experience further, a custom calculator feature had to be added to each new product page.

Our Solution

Ideal Textiles approached Uncover's eCommerce development services to plan and launch a new product – ‘Made To Measure’ curtains and blinds. To improve the design and customer experience further, a custom calculator feature had to be added to each new product page.

New product

Plan and launch a new product ‘Made To Measure Curtains and Blinds' that offers free sample purchases.

Custom calculator

Design two custom measurement calculators to be added to each new product page for Blinds and Curtains.

Our Results

We designed and developed a custom Shopify application that on request creates, in real time, a unique “Made To Measure” product for each single use. This intelligent application automates the creation of sample products in a just-in-time format, reducing the number of unallocated products and deletes the product if the customer does not purchase. When the product is purchased a dynamic order is created and submitted to suppliers for creation.

Increased Traffic

Traffic:

Made to Measure product launch has resulted in traffic which brought more than 6% extra revenue to the Idea Textiles store.

Features

Features:

The intelligent calculator application automates the creation of sample products in a just-in-time format, reducing the number of unallocated products and deleting the product if the customer does not purchase.

Customer Experience

UX:

We have greatly extended Shopify’s out of box functionality that provides a unique user experience for ordering free samples and management of these orders.

Our Reviews

"They provided us with excellent service and were very responsive."

Eve MacFarlane

Founder, Argyll Coffee Roasters

Our Reviews

‍They took the time to study our current setup and put forward a suitable solution

Peter Kenny /

Managing Director,
Ideal Textiles

Our Reviews

‍Project management style has been professional, transparent and collaborative

Emma McConalogue /

Founder, Kesero