The custom Shopify theme was designed with a responsive layout and a clean, modern aesthetic to ensure a seamless browsing experience across devices. To accommodate the different user journeys, we implemented separate navigation paths for individual homeowners and commercial businesses.
For individual homeowners, the theme featured a straightforward product display with detailed descriptions, customer reviews, and intuitive navigation to guide them through the selection process. For commercial businesses, we provided a comprehensive resource hub, including product specifications, bulk pricing, and industry-specific security solutions.
To streamline the installation process for customers, our team developed a custom Shopify app that helped customers choose and purchase installation services. The app integrated a postcode search feature which determined and displayed a list of available installation services and their respective prices.
The app allowed users to book and pay for installation services directly through the website, eliminating the need for separate transactions or follow-up communication.
A 13.03% increase in conversion rates, attributed to the improved user experience and targeted navigation paths for different customer groups.
A 36% reduction in customer support inquiries related to installation services, thanks to the custom installation app simplifying the process.
They have seen an increase of monthly revenue by 5.09%