We undertook the development of the e-commerce website with a strong focus on site speed and user experience. The front-end was designed to be visually appealing and user-friendly, ensuring smooth navigation across the site. On the back-end, we used high-performance coding techniques to ensure the website could handle high traffic volumes without any compromise on loading speed or performance.
Understanding the need for customization in the jewelry industry, we developed a unique ring builder feature. This interactive tool allowed customers to choose from various precious metals, diamonds, designs, and sizes to create a truly personalized ring. The feature also provided real-time price updates as customers made their choices, ensuring transparency in pricing and flexibility for the customer.
Site speed was improved by 60%, providing a faster and more seamless browsing experience for customers.
The bounce rate was reduced by 35% as a result of the improved user experience and site speed.
The custom ring builder feature led to a 50% increase in customer engagement and a 40% increase in average order value.