Shopify Strategy

Embrace the power of strategic thinking with our Shopify Strategy Services.
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Shopify Strategy

In the fast-paced world of eCommerce, having a clear and actionable strategy is key to staying ahead of the competition. At our agency, we specialise in creating tailored strategies that drive success on the Shopify platform. Leveraging our deep expertise in Shopify design and development, we provide a comprehensive suite of services to help your business navigate the complexities of online retail, maximise your Shopify store's potential, and achieve your eCommerce goals.

From crafting robust eCommerce strategies and optimising conversion rates to navigating the landscape of emerging technologies and planning for growth, our team is committed to guiding you every step of the way. Whether you're a small business taking your first steps in eCommerce or a large enterprise looking to optimise your Shopify operations, our strategic services are designed to meet your unique needs and drive tangible results. Embrace the power of strategic thinking with our Shopify Strategy Services.

Let's create a roadmap to your online success today!

Building and Enhancing Your Online Store with Expert Shopify Developers

In today's digital landscape, having a strong online presence is crucial for businesses of all sizes. As experienced Shopify developers, we understand the importance of a well-designed, feature-rich, and responsive e-commerce website. Our team is dedicated to providing you with the best Shopify development services to ensure your store is not only visually appealing but also has a fine-tuned focus on conversion rate optimisation.

General eCommerce Strategy

Our goal is to help you define your eCommerce goals and craft a comprehensive strategy to achieve them. From identifying target customers and mapping out journeys—setting the right KPIs in place, we will set strategic direction for your business success.

Shopify Store Strategy

Our team will help you establish a solid base for your Shopify store, including determining which apps are most appropriate, organising product categories and collections in an efficient manner, and tailoring the checkout process to provide customers with quick access to their purchases.

Marketing Strategy

We can help you formulate a comprehensive marketing strategy that will attract customers to your Shopify store. We provide expert guidance on search engine optimisation (SEO), content marketing, social media promotion, email campaigns and paid advertising—as well as the know-how necessary for gaining visibility online.

Conversion Rate Optimisation Strategy

Using data-driven insights, we'll identify opportunities to boost your store's conversion rate. This involves A/B testing different design elements, learning from current UX issues, improving site speed, and streamlining the checkout process for a frictionless customer journey.

Customer Retention Strategy

We will help you develop strategies to cultivate lasting relationships with your customers. We'll set up a loyalty program, personalise the shopping experience and engage in email marketing—all so that you can increase customer loyalty and encourage repeat purchases.

Technical Strategy

Navigating new technologies can be overwhelming. Our team is here to simplify the process and guide you towards the right tools, platforms, and integrations that align with your specific business needs. Whether it's choosing the best Shopify apps, implementing AI-powered solutions, or enhancing your logistics with third-party integrations, we'll help you leverage technology to its fullest potential.

Multi-Channel Selling Strategy

Maximise your sales potential with our multi-channel selling strategy. We'll help you integrate your Shopify store with various marketplaces like Amazon and eBay, set up a Facebook Shop or Instagram Shopping, and even guide you through in-person selling with Shopify POS.

Internationalisation Strategy

Planning to sell in multiple countries? We'll craft a comprehensive strategy for internationalisation, including setting up multi-currency pricing, translating content, and ensuring compliance with local laws and regulations.

Growth Strategy

With our growth strategy services, we'll assist you in planning and scaling your Shopify store. Whether you aim to expand into new markets or product categories, or streamline operations through Shopify's features and integrations, we've got you covered.

Mobile Commerce Strategy

With the surge in mobile shopping, we'll help you optimise your mobile commerce strategy. This involves designing a mobile-friendly Shopify theme, enhancing site speed on mobile devices, or even developing a bespoke mobile app.

Our strategic services are designed to guide you through the complexities of ecommerce and help you maximise your success on Shopify.

Here’s why we can make a difference


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Our team is based in the UK so we will always find time to speak to you.


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We work towards an open and accessible web so all of our stores are designed with an aim to meet AA web accessibility standards.


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The web, like everything, has an effect on our environment. We optimise our sites to be as energy efficient as possible to reduce their carbon footprint. We also work exclusively with carbon neutral hosting providers for our apps and integrations.


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The web is mobile and that isn’t changing. We design everything from the smallest device first to make sure that the shopping experience translates across all devices seamlessly. Wherever and however your customers want to shop, your store will be ready to sell.


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Site speed is at the core of everything we do. We want customers zooming around your site, finding what they are looking for and being able to convert without loading speed interruption.

Optimised for success

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We want search engines to find and display your products from its inception by creating sites that put their best foot forward in rankings.
Our Reviews

I'm impressed with the attitude and ability to listen to what we were trying to achieve

Scott Flanagan /
Director, V-Raptor
They took the time to study our current setup and put forward a suitable solution
Peter Kenny /
Managing Director, Ideal Textiles
Project management style has been professional, transparent and collaborative
Emma McConalogue /
Founder, Kesero

You are in good company

Speak to our Director, Matthew Collins
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