Deciding between a 6-month and yearly Shopify Growth Retainer depends on your business needs, budget, and risk tolerance. Here's a breakdown to help you choose:
6-Month Retainer:
Pros:
- Lower upfront cost: Ideal if you're testing the waters or have a tight budget.
- Flexibility: Easier to adjust or end the contract if your needs change.
- Frequent strategy adjustments: Allows for quicker adaptation to market trends and campaign performance.
- Ideal for short-term goals: Suitable for specific campaigns or seasonal pushes.
Cons:
- Potentially higher cost per month: May not offer discounts compared to yearly retainers.
- Less continuity: Might require more onboarding and planning for each new term.
- Limited strategic impact: May not allow for longer-term initiatives and deeper analysis.
12 Month Yearly Retainer:
Pros:
- Higher cost-effectiveness: Often comes with discounted rates over time.
- Greater commitment and continuity: Builds stronger partnerships and deeper understanding of your business.
- Long-term strategic planning: Enables sustainable growth through multi-phase campaigns and initiatives.
- Stronger data and insights: More time to gather data and optimise strategies for better results.
Cons:
- Higher upfront cost: Requires a long-term financial commitment.
- Less flexibility: More challenging to adjust or terminate the contract mid-term.
If you’re still unsure, please reach out to one of our friendly Shopify experts here who will help you decide which is best for you.
