4 mins

Shopify SEO - How To Boost Your Organic Traffic

Published on
August 14, 2023
Matthew Collins
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One of the most important things you can do to help your online store expand and perform better overall is search engine optimization (SEO). But even if you thought you knew this, SEO is much more important than you may have realised. The statistics below show how important SEO is to how your e-commerce site is positioned:

  • Over 90% of all organic search traffic comes from Google.
  • 67.6% of all clicks on Google's organic search results page come from the first five results.
  • 75% of those searching in search engines never scroll past the first page.
  • About 46% of all Google searches are searching for local information.

In this post, we'll examine how using Shopify Plus SEO may take the performance of your e-commerce website to the next level. We'll also go through some ideas and tactics for enhancing the exposure of your online store, which will increase traffic and sales.

Keep your hands off that dial because there will be plenty more to come!

What exactly is Shopify Plus SEO?

Shopify Plus SEO is the term used to describe the search engine optimisation methods and strategies that are exclusive to the Shopify Plus platform, which is Shopify's enterprise-level solution for more advanced and substantial online merchants.

Shopify Plus SEO involves optimising several aspects of a Shopify Plus online store to raise its ranking and visibility on search engine result pages (SERPs). This strategy involves optimising the website's layout and content, guaranteeing quick page loads, and implementing technical SEO best practices.

The following are some of the significant factors that affect Shopify Plus SEO:

1. Navigation and site design

This feature describes how the site's pages and contents are organised, which should be logical and simple for visitors to navigate.

2. Website efficiency

Optimising pictures, reducing code bloat, and using a fast-hosting provider are all essential for improving user experience and SEO.

3. On-Page SEO

This responsibility includes making sure that all content is of high quality and is interesting to viewers, as well as optimising product pages, collections, and blog posts with relevant keywords and metadata.

4. Technical SEO

This feature entails structured data markup implementation, code optimisation, and ensuring the site is crawlable and indexable by search engines.

Businesses may increase their online visibility, attract more organic visitors, boost sales, and increase revenue by putting efficient Shopify Plus SEO methods into practice.

What are the SEO advantages of Shopify Plus?

In order to assist businesses to increase their online visibility, draw in organic traffic, and eventually boost sales and revenue, Shopify Plus offers a number of SEO advantages. The following are a few of the main SEO advantages of Shopify Plus:

1. Mobile Optimisation

Due to the fact that the majority of internet users now access websites via mobile devices, Shopify Plus provides responsive themes and mobile-friendly design. The term "mobile-friendly" refers to a website that has been optimised for touch-based navigation and smaller screen sizes on mobile devices. This strategy may include responsive design, quick page loads, and intuitive menus and buttons.

2. Website Speed

Fast page loads are one of Shopify Plus' key SEO features because faster websites typically perform better in search engine results pages (SERPs). Please keep in mind that a quick-loading site offers a better user experience, which can boost engagement, lower bounce rates, and enhance visitors' likelihood to return to the site. However, a slow-loading website can cause annoyance and a bad user experience, which can reduce engagement and increase bounce rates. Your e-commerce site will rank higher in the search results on Google if it loads quickly.

3. URLs are customizable

Shopify Plus users can change their URLs, which is important for SEO because it helps search engines figure out what the page is about. The content of the page's URL can be changed to contain keywords. This feature can raise the page's ranking for those keywords and helps in search engine and user understanding of the page's content.

4. Blogging Feature

A built-in blogging feature in Shopify Plus may assist businesses in creating and releasing high-quality content that increases backlinks and search engine rankings. Keep in mind that search engines like Google give priority to websites that regularly publish new and relevant content. Businesses may routinely produce and publish new content thanks to blogging capability, which helps boost their website's search engine results and increase traffic.

5. Data Structure

Search engines may better understand the content on a website by using structured data markup, which Shopify Plus supports. Rich snippets can then be displayed in search results. Additionally, the need for structured data for voice search is increasing. Businesses may improve visibility and increase traffic by offering structured data on their websites, which search engines can use to comprehend better and respond to voice search inquiries.

6. Integration and SEO applications

SEMrush, Moz, and Google Analytics are just a few of the numerous SEO software and integrations that Shopify Plus provides. These might help businesses monitor their SEO performance and customise their website as necessary. These connections can help your online store work better by enhancing its features. Please keep in mind that one of the most important factors in raising overall SEO rankings is improving customer experience.

As you can see, Shopify Plus provides an extensive range of SEO features and functionalities that can assist businesses in increasing their online visibility and bringing more organic traffic to their website.

SEO-friendly Shopify Plus Applications

The following applications can help you advance your Shopify store by maximising the benefits of Shopify Plus SEO. See how these apps can enhance the SEO plan for your Shopify store.

1. Technical SEO Audit for Shopify Plus

To help your online store in locating and resolving technical issues that could negatively affect search engine results, Shopify Plus offers Technical SEO Audit tools. Features like site crawl analysis, duplicate content detection, and schema markup validation are often provided by these tools.

Shopify merchants can benefit from technical SEO audit tools since they give them a way to make sure their websites are search engine optimised, which can increase traffic and sales. Online sellers may enhance the functionality and search engine visibility of their websites by locating and resolving technical issues.

Apps for technical SEO audits are a useful tool for any e-commerce business trying to boost its search engine ranks and increase traffic to its website. Businesses may enhance their visibility and draw in more customers by optimising the technical structure of their websites, which will ultimately result in increased revenue and sales.

2. SEO for Shopify Plus Collections

Shopify Plus offers Collections SEO tools that enhance the SEO performance of collection pages for any online store. These tools provide excellent features like automated meta-tag creation, keyword research, and recommendations for improving the content and organisation of on-page features.

In order to boost the visibility of your collection pages on search engines and attract more organic traffic to your website, collections SEO applications play an important role in your Shopify store. Your Shopify store can boost its online visibility and draw in more clients by optimising collection pages for SEO.

By offering people possibilities for cross-selling and relevant product recommendations, these apps can also assist your business in increasing conversion rates. Your e-commerce site can raise consumer happiness and boost sales from your online store by enhancing the user experience on its pages.

3. SEO for Shopify Plus's homepage

Shopify Plus optimises its homepage for SEO using tools that help e-commerce websites. To optimise the content and structure of the on-page citations, these programmes make use of capabilities like automated meta-tag generation, keyword analysis, and suggestions.

Homepage SEO applications are an essential component of your Shopify business because they can help you boost the visibility of any homepage on search engines and draw more organic traffic to your online store. By making your homepage SEO-friendly, you can boost brand awareness and help clients understand the value that your company offers.

4. SEO for Shopify Plus Image

E-commerce websites can improve the SEO of their images with the use of Shopify Plus Image SEO tools. These apps offer functions including automated image tagging, image reduction, and recommendations for image file name and alt tag optimisation.

For e-commerce websites, image SEO applications are excellent since they offer a technique that boosts any site's visibility on search engines, resulting in better ranks and more organic traffic. Your Shopify store's performance and loading times may suffer as a result of image SEO optimisation, but your search rankings may improve.

5. SEO for Shopify Plus Keywords

Your e-commerce site has the option to optimise content for certain keywords thanks to Shopify Plus Keywords SEO applications. These tools offer functions including automated meta-tag generation, keyword analysis, and content optimisation recommendations.

Apps for keyword SEO are vital for Shopify stores because they let you enhance the content of your website's visibility on search engines, which boosts the presence of your online store. Your Shopify stores can attract more customers and increase sales by optimising its content with specific SEO keywords.

6. SEO for Shopify Plus Product Page

The best way for e-commerce businesses to improve product pages for SEO is with Shopify Plus Product Page SEO applications. These apps have features like integrated product reviews, tips for improving product descriptions, and automated meta-tag production.

Apps for product page SEO are an extremely efficient approach for online stores to raise the visibility of their products or service on search engines while attracting more visitors and potential buyers. Your e-commerce site's conversion rates can take off with SEO-optimized product pages.

7. SEO for Shopify Plus Tags

Shopify merchants can improve the SEO of their site's tags by using the Shopify Plus Tags SEO applications. These fantastic tools offer functions including tag analysis, tag optimisation suggestions, and automated meta-tag development.

For your Shopify store, tags SEO applications are excellent resources since they offer strategies for boosting your product's visibility on search engines and generating more traffic to product pages, listings, and advertisements. Your Shopify store's capacity to generate traffic, increase sales, and increase profitability can be improved by optimising tags for SEO.

Best Practices of SEO Shopify Plus

Here are some Shopify Plus SEO best practices that can assist businesses in increasing their online presence and bringing in more organic traffic:

1. Perform Keyword Research

Perform extensive keyword research to determine the most relevant and popular terms for the business you run. To improve your search engine ranks, use these keywords in your meta descriptions, page titles, and on-page content.

2. Product Title and Description Optimisation

To help search engines as well as clients understand what you're selling, use detailed and keyword-rich names and descriptions for your products.

3. Using Image Alt Tags

To improve your search engine rankings, provide descriptive alt tags with your photos to aid search engines in understanding the content of the image.

4. Site Structure Optimisation

Make sure your website is well-structured and easy to navigate, with logical categories for products and easy-to-understand navigation.

5. Page Loading Optimisation

Using a quick and trustworthy hosting company, enhancing images and other media, and reducing CSS and JavaScript files can all help you speed up the time it takes for your site to load its pages.

6. Using Internal Links

Using internal links to organise your website in a logical and user-friendly way and to make it easier for search engines to understand the connections between your pages.

7. High-Quality Backlinks

Produce high-quality content, engage in outreach to other websites, and participate in relevant forums and communities to increase the number of high-quality backlinks pointing to your website.

By implementing these best practices, your e-commerce website's SEO will be enhanced and it will get more organic visitors, which will ultimately result in more revenue and sales.

Summary for Boosting Organic Traffic to Your Online Store

One of the most essential things you can do to improve your business is to use Shopify Plus SEO to give your e-commerce site the boost it needs to increase organic traffic. Evaluating your existing SEO techniques will help you identify areas that need improvement.

You may create a strong SEO strategy by implementing the techniques stated in this article. A good marketing strategy can be built over time by concentrating on your SEO strategy. Consider taking the time to look at the Shopify Plus apps for SEO that can improve the functionality of your e-commerce website. The most important step that can take your e-commerce to the next level is to prioritise SEO.

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