10 min read

Should I Use Shopify Or Shopify Plus?

Published on
April 12, 2023
Matthew Collins
Subscribe to our newsletter
Read about our privacy policy.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.


Are you at the point where your eCcommerce platform can no longer provide suitable performance as your online business continues to grow? Do its restrictions present any opportunity for advancement that you're passing up? The main features of Shopify and its larger business brother, Shopify Plus, are compared below to show the key differences between them, and when an upgrade is necessary.

Shopify vs Shopify Plus

Let's start with the fact that Shopify is the third-largest e-commerce platform in the world, supporting more than 800,000 Shopify stores. It is a powerful platform used by merchants of all sizes to successfully conduct online business.

Therefore, it's important to know what Shopify offers before we jump right into the differences between Shopify and Shopify Plus.

Pricing, plans, and transaction fees for Shopify

The plans offered by Shopify are simple and easy to understand.

The three major plans, which range in price from £25 to £344 per month, each provide the following key features:

  • A blog and an e-commerce website
  • Lots of unlimited items
  • 24/7 assistance
  • Recovering an abandoned cart
  • Discount coupon codes
  • Fraud analysis

So how does Shopify explain the different monthly fees?

Basic Shopify costs just £25 ($29) a month and comes with:

  • Up to two accounts for staff
  • 2% plus 25p per transaction for online credit cards
  • If you use third-party payment providers instead of Shopify Payments, you'll have to pay an extra 2%.

A Shopify plan that costs £65 ($79)per month, on the other hand, comes with:

  • Up to 5 accounts for staff
  • 1.7% + 25p per transaction for online credit cards
  • 1% extra charge for using a third-party payment provider
  • The chance to use gift cards, access to professional reports, and prices for USPS priority shipping

Lastly, their £344/month ($299) Advanced Shopify plan covers the following:

  • Up to 15 accounts for staff
  • 1.5 % interest plus a 25p processing fee for online credit cards
  • 5% more if you use a third-party payment service provider.
  • All of the features are part of the regular Shopify plan, plus advanced reporting and shipping rates that are calculated by a third party.

Generally speaking, the number of staff accounts you require and the costs associated with credit card processing will be the primary determinants of the package you select.

It is important to remember that you can change your plan at any time, giving you the freedom to select the one that best suits your needs at the time. You can also save 10% if you commit to an annual plan and up to 20% if you pay for a bi-annual plan in advance.

Shopify also provides Shopify Lite, a service that costs only £7 per month and doesn't include a website or blog but does allow you to sell through Messenger, add products to an existing website, and accept credit card payments.

Key Differences between Shopify and Shopify Plus

There are obviously many potential ways for retailers to expand and market their online stores using all three Shopify plans, without the requirement for coding or website development expertise.

The question you probably want to know, though, if you've read this far, is when you would switch to the Shopify Plus plan.

The similarities between Shopify and Shopify Plus' dashboards may give the idea that they operate similarly, but that is where they end. In fact, Shopify Plus offers a higher level of flexibility than Shopify because it is an enterprise eCommerce platform designed to support some of the fastest-growing businesses in the world, examples of which include Kylie, Gymshark, and Rebecca Minkoff.

Advantages of Shopify Plus include:

More than one language and currency - You can make a multi-country experience with totally customised content, products, languages, and prices for the local market.

A large number of sales - Shopify Plus is made to handle up to 10,000 transactions per minute without stopping or losing sales. This is great for sales like Black Friday.

Dedicated and personalised assistance - You'll have specialised account managers who are trained in Shopify Plus. This means you'll get help with launches, day-to-day operations, and get priority support.

Unlimited accounts for staff - In your store, everyone who helps you grow can have their own account. So, if you need more than 15 accounts, you might want to think about switching to Shopify Plus.

Checkout that is fully customised - Using the liquid asset, you can name and enhance your checkout experience, make changes to increase conversions, and more.

Flash sales and Special deals - With Launchpad, you can automatically promote products that are on sale across multiple channels, set up discounts, return prices to normal when a campaign is over, and more.

In the end, Shopify Plus gives you total control over each stage of the buying process while relieving you of the burden of long-term success maintenance.

How much does Shopify Plus cost, then?

Shopify Plus: Costs and transaction charges (In American Dollars)

If the monthly income from your store is less than $800,000, Shopify Plus will run you $2,000 per month.

Your fee structure will change to a revenue-based one as soon as your revenue reaches $800,000. You will pay 0.25% of your store's monthly sales, up to a maximum of $40,000 each month.

Based on the number of sales in your Shopify Plus store, you should anticipate paying:

  • $2,000 from $0 to $800,000 monthly sales
  • $2,500 for $1,000,000 monthly sales
  • $12,500 for $5,000,000 monthly sales
  • $30,000 for $12,000,000 monthly sales
  • $40,000 for $16,000,000 monthly sales

So how does the price of Shopify Plus compare?

Well, to begin with, Shopify Plus has lower transaction fees.

If you decide to use a third-party payment processor instead of Shopify Payments, you will pay an extra 0.15% for each transaction in addition to the 1.6% plus 35 cents per transaction that you would otherwise pay.

The disadvantage of the Shopify Plus pricing structure is that there are no fixed fees, unlike with other Shopify subscriptions. It changes according to the month's sales of your store.

You will also need to get in touch with Shopify Plus directly to get pricing for your store rather than signing up for a plan on the website.

How to choose between Shopify or Shopify Plus

Still not sure whether to go with one of Shopify's basic plans or jump right into Shopify Plus?

In this part, we'll go over the main reasons why you should choose Shopify Plus.

You'll benefit from Shopify Plus more if your online store can attest to more of these points:

There are more than 15 people on your team

Shopify's standard plans only allow 15 seats per team account, so if you have a bigger team than that, you might be missing out on possibilities to grow.

For instance, if only a small number of your team members can view your Shopify dashboard at the same time, it's likely because:

  • Not getting things done as quickly as you could
  • Not using all sales platforms and markets to their full potential
  • Launch plans are taking longer to carry out
  • Not promoting your products on as many channels as you could.

In other words, even though your business is expanding, you're losing money by not scaling up sooner. Assess the efficiency of your team to see whether adding more staff accounts could speed up your expansion.

Your store brings in £1-2 million a year or more

The requirements of each store differ thus this is not a set rule.

But once you pass this mark, there's a chance you'll gain access to exclusive features and more one-on-one support.

As a result, you won't have to worry about technical details or trying to work around design restrictions and can instead concentrate on the important aspects of your store.

Shopify Plus may help you increase revenue for your store without adding to your workload by automating your launches, letting you learn via the Shopify Plus Academy, and much more.

Optimisation possibilities have been found

Do your customers frequently abandon their shopping carts at certain locations or in particular areas of your store? Have you considered how to boost average order value or encourage customers to make more frequent purchases?

Shopify Plus will provide the control you need to enhance and personalise key touchpoints if your present configuration makes it difficult for you to improve these areas.

Here are a few instances:

  • Customising your website's main page by taking into consideration a customer's past purchases and interests
  • Customising delivery options completely based on customer tags or cart contents
  • Bundling products and providing special discounts to certain clients or groups

You sell internationally or you intend to expand

Selling globally is challenging since it takes time to get used to diverse buying patterns and financial systems, in addition to languages and currencies.

You are able to make these store versions customised for countries other than your own using Shopify Plus. Because Shopify Plus handles the technical details for you, you won't have to spend extra time understanding how these clone stores work.

Thanks to the top payment gateways in the world and international carrier services, your new version of the store is already adapted to the area you're targeting. They are also mobile-ready and simple to adjust for local purchasing customs and seasonal trends.

It's also important to keep in mind that internationalising your SEO efforts can benefit your website's expansion into new countries and increase your chances of connecting with new audiences around the world.

Shopify vs. Shopify Plus: You decide how your store grows

Both Shopify and Shopify Plus have features that make it easy to run an online store.

Which one you choose depends on where you are right now as well as where you want to be in the succeeding quarter and year.

The best part? You can always upgrade or downgrade the option you choose as your needs and objectives change.

You'll be well on your way to eCommerce success if you take the time to thoroughly investigate all the functions and choices of the option you choose.

View our current vacancies or read more about us