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As we head into 2023, it's not surprising that gifting trends are evolving in response to the ongoing pandemic and economic crisis. According to Google Trends data, consumers are becoming more thoughtful and strategic in their gifting choices, with an emphasis on finding the best deals and exploring new brands and retailers.
Searching more to find the best deals
With the cost of living crisis continuing to impact many households, consumers are looking for gifts that are both affordable and high-quality. This is leading to an increase in searches for inexpensive gifts, as well as for gifts under specific price points like £10 or £30.
Consumers are also being a lot more specific in their search terms, putting a lot of emphasis on using search modifiers to find what they are looking for. As an example, instead of searching for 'laptop' users add descriptive modifiers like 'refurbished laptops for first-year students'.
Important for eCommerce: consumers are still looking for reviews when it comes to making decisions, especially now that they are pushed into making monetary decisions much more carefully. Providing clear and highlighted reviews on your site is KEY to business success!
Less loyal to brands
Consumers are more open to exploring new options, in search of the perfect gift and the perfect deal. This trend is driven by the ongoing economic crisis, as well as the impact of the pandemic on consumer behaviour.
Searching for creative ways to celebrate
This includes looking for experiences rather than staying at home with purchased gifts, as well as DIY and personalised/engraved gifts. Consumers are also looking for a more emotional connection with brands, which is driving the success of creative advertising campaigns.
We use data to create and optimise all marketing strategies. Google, as always, provides significant insights on trends for 2023. Don't hesitate to get in touch with us so we can improve your business strategy.
